Health IT Executive Insight

What’s Now and What’s Next for a Safe Return to Work


Date: July 15th, 2020
Time: 1:00pm CST
Panelists (bios below):

  • Woodson Martin – EVP & GM AppExchange, Salesforce
  • Mike Malone – AVP Client Services, MEDITECH
  • Leah Farina – VP Client Services, MEDITECH
  • Phil Polimeno – AVP, Org. Dev, Corporate Governance and IT, MEDITECH
  • Peyman Zand – VP, Advisory Services, Cerecore
  • Art Nicholas – Chief Revenue Officer, Interlace Health


In what many have deemed healthcare’s “Amazon Moment”, the COVID-19 pandemic has led most organizations to pivot quickly. They have relied on technology to move the predominance of care from the hospital to the home, meet CDC and government standards, patient expectations, and resource and space constrictions.

Join Executives from top health IT companies for a live panel discussion to gain their perspectives on leading through the pandemic, ensuring a safe return to work, and their predictions for the future.  You will also hear about the latest “new normal” trends they are seeing within hospitals and health systems.

We’ve all heard about the “new normal”, but this is your chance to finally get real insight, real key strategies, and real recommendations to help better understand our new reality and our power to control its implications for the future of care delivery.

This discussion will highlight current struggles, advances, and opportunities on the topics of:

  • Zero-touch processes
  • Digital patient engagement strategies
  • Day-to-day operations
  • Anticipations of “future state” in the post COVID-19 world

Register for Webinar


Art Nicholas – Chief Revenue Officer, Interlace Health

Art is responsible for Marketing, Sales and Partnerships at Interlace Health (formerly FormFast), and plays a critical role in client engagement for the Healthcare IT firm.

Prior to Interlace Health, Art served as Vice President for Sales and Business Development for a healthcare voice recognition startup NoteSwift (acquired by Village Plan) where he established the organization as the leading provider of converting speech into discrete data for ambulatory EHRs. Before joining NoteSwift, he enjoyed a long career at Nuance Communications. His last role at Nuance was as Vice President of the Americas for Sales and Services. Earlier at Nuance, he pioneered the sales and partnerships of Dragon Medically Speaking into the healthcare market.

Art holds a Bachelor of Economics from the University of Michigan. He is an active committee member of both MUSE and CHIME.

Peyman Zand – Vice President of Advisory Practice and Lead Client Executive, CereCore

Peyman he is responsible for providing consultative services to client and assisting them with strategic planning, governance and program development framework needed to align and implement key initiatives and introduce pragmatic innovations into the organization. Prior to CereCore, Peyman served as a Vice President of IT at Community Health Systems. Prior to that Peyman served as the Regional CIO for Tenet Healthcare and was a Partner at Pivot Point Consulting.

He previously served as a System Director of the University of North Carolina Health Care System.  Peyman’s previous experiences include the Divisional CIO for the Dow Chemical Company. Prior to Dow Peyman served at the pleasure of Governor John Engler of Michigan and had the accountability to deliver the State’s largest and most complex projects.

Peyman holds a Bachelor of Science in Computational Mathematics and Engineering from Michigan State University and a Master of Business Administration (MBA) from the University of Michigan. Peyman is a Certified Healthcare Executive (CFCHE) through CHIME College.

Woodson Martin – EVP & GM AppExchange, Salesforce

Woodson manages a team that drives marketplace product strategy, partner co-marketing, and enablement for thousands of technology partners around the world

Career Highlights:

-Served in executive roles in marketing, product, and operations for Salesforce IoT, Marketing Cloud Operations, Work.com, Recruiting, Employee Success, Office of the CEO, and Marketing.

-9 years at Business Objects, a business intelligence software company in marketing, product, eCommerce, and operations roles.

-25+ year career in the software industry in the US and Europe building global teams.

Industry Experience:

-High Tech – Software and Services; Manufacturing – Discrete Manufacturing; Consumer Products; Travel; Transportation; Education

Giving Back: Volunteer at the Texas/Mexico border Board member, Team Brownsville

Education: BA, English, James Madison University

Personal: Lives in the San Francisco Bay Area Speaks French, Spanish and English

Phil Polimeno – Associate Vice President, Information Technology & Facility Operations, MEDITECH

As associate vice president, Mr. Polimeno’s responsibilities cover a wide range of information technology oversight – including internal networking, remote connectivity, application development, cloud technologies, information security and help desk support. He also heads MEDITECH’s corporate facility operations, impacting staff, buildings and tenants across our eight buildings in Massachusetts, Minnesota and Georgia.

An employee since 1992, Mr. Polimeno’s early accomplishments included creating and leading a new internal technology team that spearheaded one of the first privately hosted web sites on the Internet, as well as pioneered the web-enabling of back end databases so staff and customers could work together online. In addition, he has managed a variety of organizational development and corporate governance groups and their initiatives over the years, including technical writing, strategic project management, training and education, quality management, patient safety, internal auditing, regulatory, and product certification.

Phil graduated with honors from the Carroll School of Management at Boston College in the spring of 1992 before joining MEDITECH.

Mike Malone – Associate Vice President, MEDITECH

As associate vice president of client services, Mike Malone oversees the service and support of MEDITECH’s MAGIC, Client/Server, and 6.x platforms across the United States and Canada, as well as implementation and support for Home Care and Continuing Care. Mr. Malone works closely with C-level executives from every healthcare setting to ensure that our customers are fully engaged and getting the most from their MEDITECH EHRs.

On the path to a leadership role from the start, Mr. Malone began his MEDITECH career as an implementation specialist in the nineties. In his role, Mr. Malone supported one of our largest customers, the Hospital Corporation of America (HCA). He was recognized early on for his public speaking and analytical skills, and in 2001, became director of development and assumed responsibility for all quality control staff.

In 2003, Mr. Malone took on responsibility for the design, coding, and testing of multiple clinical applications across all platforms. Later, he became associate vice president of development for our 6.x acute advanced clinicals, overseeing our new Ambulatory, Oncology, and Pharmacy solutions.

Mr. Malone earned his degree in business management, with a minor concentration in computer information systems, at Stonehill College. A people person by nature, Mr. Malone enjoyed interacting with clinicians and patients during his internship in the IT department at Quincy Medical Center in Quincy, MA.

Leah Farina – Vice President of Client Services, MEDITCH

Leah Farina oversees all aspects of the account management/customer experience, including support for U.S., Canada, and HCA (one of MEDITECH’S largest customers). She also leads the Implementation/Service team for Home Care/Hospice, and collaborates with the MEDITECH South Africa team as Executive Sponsor for the Aga Khan University Hospital, which is currently implementing MEDITECH Expanse in Kenya, Pakistan and Afghanistan.

Leah brings warmth, intellect, and professionalism to her role. She is well known for her understanding of today’s healthcare challenges and enjoys working closely with customers and talking with them about how their EHR technology can support clinician workflows and improve patient care delivery.

Ms. Farina’s interest in healthcare was sparked in college, when she studied healthcare management and policy at the University of New Hampshire. During that time, she also worked  in the Registration and Emergency Departments at Melrose Wakefield Hospital, a MEDITECH customer. After witnessing how vital IT was to the process of getting patients promptly admitted and treated, she made the leap to working as an implementation specialist for MEDITECH in 1989.

Away from work, she maintains an active schedule with her husband, Doug, and their two children.

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